Engineering Revenue Growth · Ex-Sony · Ex-Caterpillar

Grow Revenue with AI-Powered Systems

SEQUO Labs builds AI-enabled revenue engines for B2B companies — demand generation, CRM, and pipeline systems that sales actually trusts. And we ship our own consumer AI products, so we advise from experience, not slides.

18+Years in B2B growth
2Fortune 500 brands scaled
2Consumer AI products live
sequolabs.ai/revenue-engine

Client Revenue Pipeline

$18M
▲ +18.1% YoY
Qualified42
Proposal28
Negotiation15
Closed Won$890K
Attribution: connectedLead scoring: activeAI workflows: 4 running
0Incremental eCommerce revenue, Year 1
0Dealer platform adoption growth
0Social engagement via platform rollout
0Markets scaled across the Americas
Services

Everything You Need to Grow Predictably

For B2B companies where marketing isn't feeding pipeline. Not agency deliverables — operating systems for revenue.

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Revenue System Design

Diagnose why pipeline stalls, then architect the demand generation engine to fix it — funnel, attribution, and handoffs sales actually trusts.

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AI-Enabled Marketing Ops

AI workflows embedded where they move numbers — content ops, lead qualification, reporting — not a chatbot bolted onto a broken process.

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Fractional Growth Leadership

Senior revenue marketing leadership without the full-time hire. Strategy plus hands-on execution, 2–3 clients at a time.

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CRM & Lifecycle Automation

CRM architecture, lead scoring, and lifecycle email/SMS automation that turns your database into pipeline instead of a graveyard.

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GTM & Positioning Strategy

Go-to-market positioning, messaging architecture, and channel strategy — the same playbooks used to launch AI platforms and enter new markets.

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Dealer & Partner Enablement

Activation programs for channel ecosystems — training, digital adoption, and enablement systems proven across 125+ Caterpillar dealers.

Consumer AI Products

We Don't Just Advise on AI. We Ship It.

SEQUO Labs builds its own consumer AI products — proof we know what it takes to take AI from idea to daily habit.

AI Companion

Ellure

ellure.com

An AI companion designed around real connection — conversation that adapts to you, remembers what matters, and feels less like a tool and more like presence.

Visit Ellure → 📱 App coming soon
AI Nutrition

KETOish

getketoish.com

Keto without the rigidity. AI-powered Smart Swap turns the dish you're craving into its keto version — tested recipes, real macros, label scanning. In three languages.

Visit KETOish → 📱 App coming soon
Testimonials

Trusted by Revenue Leaders

What executives say about working with the operator behind SEQUO Labs.

Madeline rebuilt how we think about dealer enablement. She understood the full sales cycle and operationalized it. Our team went from fragmented to aligned in months.”

C
GTM ExpertCaterpillar

She demonstrated exceptional creativity, strategic prioritization, and leadership. Her work contributed to a 20% increase in incremental eCommerce sales and elevated partner engagement.”

P
Digital ConsultantCaterpillar

Madeline was an outstanding member of my team. She managed digital marketing, social media, PR, design, and major events with exceptional reliability and organization.”

S
CMOSony Electronics

Resourceful, efficient, and exceptionally talented. She builds and deploys digital experiences with accuracy, speed, and impact.”

I
CEOIS4.ai
FAQ

Frequently Asked Questions

Everything you need to know about working with SEQUO Labs.

What exactly does SEQUO Labs do?
Two things. For B2B companies, we design and implement AI-enabled revenue systems — demand generation, CRM, lifecycle automation, and go-to-market strategy. And we build our own consumer AI products (Ellure, KETOish), which keeps our advice grounded in real shipping experience.
Who is a good fit for your B2B services?
B2B companies in US or LATAM markets, typically $5M–$500M revenue, with complex sales cycles or channel ecosystems — and leadership that expects marketing to drive revenue, not vanity metrics. If you just need someone to post on social media, we're not your team.
Do you advise or actually implement?
Both. Strategy without execution is a slide deck. Engagements combine system design with hands-on implementation — CRM setup, automation builds, AI workflows, team training — so the engine keeps running after we leave.
How long is a typical engagement?
Three months minimum. Revenue systems take time to build, instrument, and prove. We work with 2–3 clients at a time, which is why we do a fit call before any engagement.
Do you work in Spanish?
Yes — fully bilingual (English/Spanish), with 18+ years operating across US and LATAM markets, including 16-country regional programs for Sony and dealer networks across the Americas for Caterpillar.
What's the story behind the name?
SEQUO comes from the sequoia: systems built to compound, scale, and outlast whoever planted them. That's the standard — revenue engines that keep working after the engagement ends.
Get In Touch

Let's Talk Pipeline

Tell us about your revenue challenge. We'll reply within 24 hours — or skip the form and book a call directly.

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LocationMiami, Florida — serving US & LATAM
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LanguagesEnglish · Español

Ready to Stop Depending on Luck?

A 30-minute call to see if we're a fit. We work with 2–3 clients at a time — when it's not a match, we'll tell you.

Book a Strategy Call